UEFA EURO 2016: BUSINESSES BE AWARE OF YOUR RIGHTS




Let's celebrate! The Belgian Red Devils advance to Euro 2016 quarterfinals. Companies, marketers, and non-sponsors brands are now preparing for the next exciting in-house event, contest, etc. using the logos, mascots, signs, of the UEFA. But be aware of the limit of your rights to avoid a red card. It’s important to understand the rules of the game; no one needs the costs of a lawsuit for going offside. What are the risks?


UEFA holds several registered figurative and word trademarks relating to this football tournament. These trademarks are protected at the European level offering the UEFA an unified system of protection throughout the 28 Member states. These trademarks are simultaneously protected in a very large number of other worldwide jurisdictions through the Madrid System. Among others:
  • The word trademarks: UEFA EURO 2016, EURO 2016, UEFA, UEFA EUROPEAN FOOTBALL CHAMPIONSHIP;
  • The figurative trademarks: UEFA EURO 2016 FRANCE, the bid process logo, EURO 2016, the tournament mascot Super Victor, LE RENDEZ-VOUS with the tournament logo, and the slogan “20 000 sourires pour l'EURO 2016”;
  • The official slogan for the tournament: LE RENDEZ-VOUS. But also some alternatives like “Le Rendez-vous du football” and “le grand rendez-vous de foot”.
The interference with or violation of UEFA’s trademark rights through the unauthorized use of any of these UEFA's registered trademarks (or any confusingly similar marks) by businesses or non-sponsors brands could lead to a trademark infringement action. It is worth bearing in mind that a trademark does not have to be an exact copy of another mark in order to be considered infringing.


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