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Showing posts from August, 2015

PornHub and Parmigiano Reggiano: How far is free advertising allowed?

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Fresh and interesting article posted on the IPKat about the PornHub and Parmigiano Reggiano case.

Happy reading!


"In times whenfood pornhas become so ubiquitous to be almost cliché, things may get more interesting when food is actually used to advertise porn.

This is what happened a few days ago, when PornHub[link not provided to protect innocent eyes and underage readers]launched its premium service, promptlylabelled'the Netflix of porn'[but would Netflix be happy to be associated with porn?].
To advertise its subscription service PornHub released thevideoof a couple whilst shopping at a supermarket. The video opens with the woman reminding her companion to get some cheese. The man thus suggests buying some aged 'Parmigiano Reggiano'[let's leave the issue of how this is pronounced in the ad aside, as it makes any Italianfeelsuddenly blue], and the woman asks him when he did become such a foodie. The man replies that "They say it's the PornHub Premium…

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